blueberry consulting
cause marketing communications

In the News


 Publication  Title
  eBay INK Blog, GOOD STUFF
eBay corporate blogger Richard Brewer-Hay covers the  David Yaskulka PeSA/ECMTA webinar on Marketing with a Cause

Gerson Lehrman Group

PESA/ECMTA eCommerce Summit Testimonial
By David Yaskulka on YouTube (5/14/08). 

Gerson Lehrman Group

The Expert Network: "Buy.com deal reinforces that eBay will get what it measures."
By David Yaskulka (5/12/08). eBay’s deal with Buy.com represents a tectonic shift in a marketplace known for its “level playing field.”   Will the shift help? As Randy Smythe says in his blog, “If you ever wanted a preview of the "New eBay," I've got a treat for you, it will look a lot like Buy.com's eBay store.” 

eBay and Beyond

eBay & Beyond Radio interview
Cause Marketing for e-Commerce interview with David White, 4/26/2008 at the Ecommerce Summit, New Orleans.

Gerson Lehrman Group

The Expert Network: "Seller's Perspective on Wall Street Journal Report: Meg Whitman to Retire from eBay."
By David Yaskulka (1/23/08). Can Meg Whitman's successor make the sort of drastic changes many believe are required to bolster safety, adjust fees, improve the shopping experience, and (perhaps most of all) focus on eBay's unique competetive advantages as an e-commerce destination?
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IDG: Report: EBay CEO Whitman Preparing to Retire 
(1/22/08)  Should Whitman retire, her tenure has to be considered one of the great runs in e-commerce history, said David Yaskulka, product marketing vice president at Kompolt, an online auction agency...Recently, Whitman has done well to again highlight the community aspects that differentiate eBay's marketplace from other e-commerce sites, he said. This is something that her successor must continue to develop, because it's the mixture of e-commerce with community -- in the form of its many sellers and eBay-backed charitable efforts, for example -- that is eBay's "secret sauce," Yaskulka said.

Gerson Lehrman Group

The Expert Network: Meet members of the GLG Technology, Media & Telecom Councils
GLG Leaders are Council Members who fall within the top 5% of the GLG Councils based on CouncilRank. This month's featured Leaders: David Yaskulka... (January 2008)

Blog Talk Radio interview
Cause Marketing for e-Commerce interview with Danna Crawford.

eBay Power Seller Secrets
By Brad and Deb Schepp, technical editor David Yaskulka. Numerous mentions of eBay Giving Works and Kompolt. Published by Random House, 2007.

wsRadio.com: Innovation and Ingenuity
David Yaskulka: Becoming a Top eBay Seller (10/27/2007) David Yaskulka, former Co-Founder and CEO of Blueberry Boutique,reveals how he and his wife transformed hobby-like business objectives into category leadership.
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The eBay Billionaires Club
By Amy Joyner. Chapter on David Yaskulka and Blueberry Boutique. Published by Wiley, 2007.

wsRadio.com: Innovation and Ingenuity
David Yaskulka: Cause Marketing is a Win-Win. (10/27/2007) Kompolt VP of Product Marketing David Yaskulka discusses how businesses large and small can fortify their brand images while contributing to worthy causes.
  Infopia Blog and Summit
Keynote presentation at event, coverage in blog.

New York Times
"Sell and Tell the IRS." David Yaskulka, marketing chairman for the Professional eBay Sellers Alliance, told The Chronicle that big sellers — people who make their living on eBay — are compliant. “Every professional seller I’ve ever talked to pays their taxes and has no problem with anyone finding out about the level of business they’re doing,” he said. March 3, 2007

San Francisco Chronicle
"IRS Urged to go after eBay sellers." David Yaskulka, marketing chairman for the Professional eBay Sellers Alliance, an industry group of more than 500 big eBay sellers, said it wouldn't bother him if eBay reported sales information about its users to the IRS...Yaskulka said. His concern is that legislation will unfairly target eBay. All sales venues, online or off, should be treated the same, he said. . February 24, 2007
AuctionBytes: "Cause Marketing for eBay Sellers
By David Yaskulka. Ever see that little blue and gold ribbon in your eBay search results? If not, you likely will soon. Why? Because consumers love what it represents: an eBay Giving Works listing with at least 10 percent of their purchase price helping a great cause.

wsRadio.com: eBay Radio
Celebrity Auctions by Kompolt, 6/16/2007. David Yaskulka, VP Product Marketing for Kompolt.
AuctionBytes
"Win Golf Outing with eBay Prez., Lunch with PayPal Prez."  According to Kompolt's Vice President of Product Marketing David Yaskulka, "eBay sellers can expect significant traffic to this campaign, and may wish to consider listing items for this great cause during the peak promotion period. We saw over 80,000 visitors to the campaign this month thanks to eBay homepage promotion and great viral web marketing. We expect even more traffic when these auctions are live." 
AuctionBytes
"David Yaskulka to Head New eBay Charity Program at Kompolt."  (2/27/2007) Kompolt, a cause-marketing agency that runs charity auctions on eBay, announced that David Yaskulka has joined the agency as Vice President of Product Marketing. Yaskulka will lead a new product marketing practice for the agency.


Publication Title

Cause Marketing on eBay

eBay is really stepping up its support of Giving Works (eGW) – the program that offers “cause marketing” opportunities for SMBs — putting both marketing muscle and (gasp!) fee givebacks behind the program. Feb 2007

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Integrate Giving Works Into eBay Express

"Another idea: adding a charity component to Express by integrating eBay's Giving Works listings into it, which would give Express a strong community differentiator. "Let's make it Amazon.com-like in ease, efficiency and safety, and eBay-like in its community spirit," Yaskulka says. (Also in InfoWorld and NetworkWorld) Dec 2006

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Shop for a Cause: Disaster Recovery

Harris Michael and Blueberry featured in eBay Giving Works MissionFish Spotlight on a Cause, benefitting the American Red Cross, Habitat for Humanity and more. Nov/Dec 2006

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"Great Holiday Shopping Sites"

David Yaskulka featured on Wall Street Journal This Morning radio with Gordon Deal (about 25% of the way in). Oct. 19, 2006

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Shop for a Cause: Breast Cancer Awareness

Harris Michael and Blueberry Boutique featured in eBay Giving Works MissionFish Spotlight on a Cause, benefitting the Susan G. Koman Foundation, the American Breast Cancer Foundation and more. October 2006

 

The Cancer Blog "Win-Win Shopping Deals"

Harris Michael's own Breast Cancer Awareness Rose Crystal Pin featured on The Cancer Blog. Sept. 14, 2006

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Yaskulka co-hosts Webinar on Raising Money for Breast Cancer Awareness 

"There are over 80 breast cancer groups registered with MissionFish. We'll discuss how they can get the most out of the program and take advantage of the extensive promotion eBay is doing around this campaign," said David Yaskulka, President of Harris Michael. Yaskulka, a well-known eBay PowerSeller and eBay Giving Works participant will co-host of the webinar. "I know firsthand the generosity of the eBay community. When eBay sellers and great causes join forces, there is tremendous mutual benefit."  September 12, 2006

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Harris Michael Thanked for Philanthropy by MissionFish, Points of Light Foundation

"Making a profound impact on America’s Youth." Sept. 13, 2006

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Shop for a Cause: Education

Harris Michael featured in eBay Giving Works MissionFish Spotlight on a Cause benefitting the National Center for Missing and Exploited Children, Boys and Girls Clubs of America, Big Brothers Big Sisters, Communities in Schools and more. Aug/Sept 2006

 

Harris Michael Featured in Global Giving Fundraiser

eBay Giving Works Spotlight on a Cause to help people learn about and fund locally-run social and environmental projects from around the world through Global Giving. June/July 2006

 

e-Commerce Leader Harris Michael Inc. Acquires Blueberry Boutique, eBay's Top Tie Seller

New channels, product lines and social responsibility program focused on a lifestyle of enduring values. David Yaskulka named president. Acquisition celebrated by $300,000 eBay Giving Works philanthropic campaign. Jun. 9, 2006

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eBay Tips: Combining Your Online Store with eBay

By partnering through eBay with groups like the Red Cross, Nature Conservancy, Make-A-Wish and others, a small e-tailer can lift its own brand recognition, ultimately helping drive traffic to their site. Partnering with a well-known charity "is a tried and true brand-building technique," Yaskulka says. May 30, 2006

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Online Charity Auctions: A Win-Win Business Strategy

Column by David Yaskulka. Can auction sellers help make the world a better place while helping their businesses? Nov. 6, 2005

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PBS Special with Marsha Collier

Interview with David Yaskulka. Winter 2005/2006

 

buySAFE "Poster Company" for Safe Online Shopping

David and Debbie Yaskulka given months of front-page focus by buySAFE, the company that assures shoppers "you'll always get what you pay for, guaranteed." buySAFE only approves a small percentage of the merchants who apply, so that shoppers "know you're dealing with the most reliable and trustworthy merchants online." 2005/2006

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PowerUP Newsletter

"Secrets of Success: Social Action and Customer Satisfaction"

"Sellers should never take satisfaction in getting money from someone who isn’t happy with their product. What’s been most important to us, every step of the way, is an absolute, devotion to customer satisfaction." Fall 2004

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David Yaskulka Has Been Quoted or Featured in:

David Yaskulka Has Been Quoted or Featured in Books:

Internet Riches: The Simple Money-making Secrets of Online Millionaires by Scott C. Fox

Fox: "What is the number one reason for your success?"

Yaskulka: "We take care of our customers. We don't go to sleep at night with one dollar in our pockets from an unhappy customer."

Secrets of the eBay Millionaires
by Greg Holden

"People who are in business tend to think solely about business success....Great companies like Patagonia and The Body Shop have built their reputations connecting their core values with charitable causes... It's all about what they want to tell their children about the work they do, and what they want to be remembering on their death beds."

Turn eBay Data into Dollars
by Ina Steiner

Fundraising on eBay by Greg Holden, Jill K. Finlayson

"eBay offers nonprofits of all sizes an innovative and efficient way to reach a huge audience and bring needed funds and support to their cause..."

Selling Beyond Ebay: Foolproof Ways to Reach More Customers And Make Big Money on Rival Online Marketplaces
by Greg Holden

"Why move beyond eBay?..."

Santa Shops on eBay: How to find deals, get organized, and give yourself the gift of time
by Marsha Collier

Conference David Yaskulka Featured

Featured Speaker, ChannelAdvisor
Marathon Conference

"Doing Well by Doing Good" March 2006

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Featured Speaker

Jefferies 2nd Annual Internet Conference
Le Parker Meridien, New York. Feb. 28, 2006

 

Featured Speaker

All Things Organic conference by the Organic Trade Association. March 2005

 

Featured Speaker

S.G. Cowen Internet Conference February 2006

 

Featured Speaker

Crane's New York Business for February 2006